cooking clubs
The Cooking Club is a loyalty program for malls and shopping centres. Their selected audience is invited to the cooking show; a festive event to celebrate loyal customers.
The Cooking Club is two 45-minute cooking shows with a seated audience. The event creates a friendly atmosphere and gives people in the area a chance to mingle and discuss food ideas and the surrounding retailers’ offers. Give-aways and prizes such as food products and kitchen whitegoods enhance the impact of the event.